I always dreamed of creating something for myself, my family and my community.

Born to a Mexican immigrant mother and Salvadoran immigrant father, I faced challenges when it came to kickstarting my career and venturing into entrepreneurship.

Having no connections, I stayed persistent and put in the work and graduated university in 2019. Soon after, I landed a marketing and advertising role where I grew as a professional and learned more about business.

After gaining the experience and feeling inspired, I slowly started to create Sin Pena as a creative outlet to illustrate the Latino experience in a way that is stylish and unique.

Sin Pena was created for myself, my family and most importantly for you!

Each design is crafted by me and inspired from the unique Latin experience with pop culture in mind.